COMPANY: BELAS FOODS
SECTOR: Premium Greek Dairy
ADUS SERVICES: Outsourcing Sales & Merchandising for Supermarket Chains


Thursday, June 7, 2018


“By not having the appropriate in-house organization to support a full-fledged sales and merchandising team, BELAS FOODS’ cooperation with ADUS has started at a nationwide scale. From the first stages of this cooperation, the positive differentiation immediately emerged. VIOLANTA now knows the current status of our products at every point of sale and the potential problems that should be encountered. We have a real time visual experience of what products are under demand and what are of low interest by consumers, while ADUS has taken over the control and arrangement of our products in all its visits and order taking procedure, in other words, activities that a Small & Medium Enterprise could not undertake with its own resources by not having the required means, budget and process. Therefore by adopting ADUS Outsourcing model we managed to reap the benefits concurrently getting economies of scale”
Yannis Ntivis, Sales Director BELAS FOODS

A few words about BELAS  FOODS

Since 1927, the company “Belas – Greek Premium Dairy”, which is located in the beautiful natural environment of Vermion and Pieria Mountains, produces some of the most popular Greek Protected Designation of Origin cheeses such as Feta, the Traditional Kasseri (Kashkaval from Sheep’s & Goat’s Milk), Batzos, the Vermion Smoked Kaskaval cheese, salad cheeses etc. Our company combines a 90-year experience with state-of-the-art industrial facilities that provide high-level productivity and quality standards. Through a wide distribution network our high quality products are exported to over 30 countries in the world. In our facilities we implement all those standards, methods & strict requirements which ensure high quality, nutritional value & pure deliciousness to our products. The company has implemented and complies with the HACCP Food Security Administration System and is certified according to the following standards: ISO: 9001, ISO: 22000, ISO: 18001, BRC (British Retail Consortium), IFS (International Food Standard).

Interview Video by Mr Yannis Ntivis at SBC TV from Executive Business Event of ADUS, at the British Residence, Wednesday, 23 May 2018.