Use of AI, fresh corners and self-checkouts: Supermarkets follow consumer trends in 2024 as well
Global consumer trends are not only affecting food companies that are now incorporating new practices and innovative products into their quiver, but also the way organized retail stores are designed.
Friday, January 19, 2024
According to European Supermarket Magazine (ESM), chains are adapting to these trends by remodeling their spaces with sustainability and convenience in mind.
"Fresh" real-time experience
In particular, among the most notable innovations, ESM notes that orange juice machines stand out as one of the most attractive trends, offering a “fresh” real-time experience for consumers. The sales points of fresh juices and fresh products within the stores are increasing, creating their own "Fresh Corner".
Data analysis and personalization
In addition, it is pointed out that in 2024 supermarkets adopt advanced technologies, such as data analysis and artificial intelligence, to offer personalized shopping experiences to their consumers. In particular, from product recommendations based on individual preferences to exclusive offers, supermarkets are leveraging technology to further strengthen their relationship with customers.
In addition, the integration of technology and automation remains a driving force in the supermarket industry as the choice of self-check outs expands.
Sustainability in the supply chain
Environmental concern remains a priority for many consumers. Supermarkets are responding to this trend as they continue to implement sustainable practices at all stages of their supply chain. From reducing single-use plastics to promoting local and organic products, retailers are taking a holistic approach to minimizing their environmental footprint.
Source: Food Reporter #1103/2024-01-19