ADUS Sponsored Naftemporiki’s 3rd Conference for Consumer Goods and Retail 2018

Wednesday, January 9, 2019

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The Retail Sector is considered in general the “heart” of economy: it is the channel of goods and services to the final consumer, it directly addresses with the individual customer, it has the capacity to offer jobs at various levels, while it is quite sensitive and affected by every change occurring in the markets. In recent years, as reverse developments have become the new rule, retailers are trying to adapt to this new reality. There is a need to decipher the changes in consumers’ purchasing profiles who evaluate their priorities differently, analyze their buying patterns when visiting physical or electronic stores, shaping up new attitudes that influence the market’s evolution, and inevitably adjust their behavior due to reduced income with no intention to get goods of lower quality thus preserving new "feelings of passion", ensuring customer loyalty, as well as exploiting the tsunami of technological developments.

An indicative set of critical questions on all the above is:

Can the problems be resolved only through a full ... facelift!

Is all the above landscape impossible or just difficult to change?

Is it too early for such big changes or is it really necessary?

Within the framework of the 3rd Conference on Consumer Goods and Retail, entitled "Facelift in Retail", organized by Naftemporiki on Tuesday, December 11, 2018, at the Royal Olympic Hotel (Athens), distinguished Scientists, entrepreneurs, consumers, representatives of organizations and organizations have had the opportunity to uncover and present their views and thoughts that can converge or diverge, engage in dialogue with the participants, transfer their sense from the market, and present experiences and concerns either for further thought , or in the form of good practices.

The subject of the conference was developed in 3 sessions:

Session 1: Return to growth differentiates consumer needs.

Session 2: New technologies impact commercial ethics bringing upside down developments.

Session 3: The "investment increasing interest” upgrades the logistics structures and business.

https://events.naftemporiki.gr/Retail2018/Schedule