What trends and challenges will face the professionals of fruit and vegetable industry in 2023
With a focus on the emerging trends in fresh produce, as well as the challenges that the fruit and vegetable industry will present in 2023, Fruit Logistica’s recent report highlights the importance of ethical trade and technological development for a business in the sector, which wants to grow in a highly competitive environment, which is affected by inflation.
Friday, February 24, 2023
More specifically, one of the most important consumer trends that the fresh produce industry is expected to face in 2023 is ethical trade, that is, the respect and well-being of workers through a developed spirit of corporate responsibility. According to the report, the market with corporate responsibility as well as sustainability must be inextricably linked through the perspective of consumers.
Additionally, the Fruit Logistica report highlights the contribution of artificial intelligence (AI) to the industry as one of the most innovative trends in 2023 and beyond. The report makes specific reference to quality control, a vital link in the food chain, giving as an example the Israeli company Clarifruit, which has developed an AI control software for the fresh produce business. The platform uses advanced technology to automate inspections and measure elements such as color, size and defects of fruits and vegetables.
Following the extensive use of the latest technology, the report uses the example of Agritech Mavuno startup, which, through the European Space Agency’s Copernicus open-source project, uses satellite imagery and machine learning to boost yields and income for smallholder farmers in Africa. We receive satellite images.
Overcoming challenges
In a climate of intense competition, suppliers of the fresh produce sector need to differentiate themselves in terms of quality and prices they offer to the average consumer in Europe, through strong marketing strategies, according to the report. It is noted that, as fruit and vegetable businesses recover from the "debts" of the pandemic, they must, through strategic plans with smart and innovative ideas, face other challenges, such as inflation, unaffordable energy costs, the war in Ukraine and climate change.
Source: Food Reporter #0891/2023-02-13