The “Back-to-school” period boosted supermarket sales
Significantly positive, compared to the previous year, the "back-to-school" period for organized food retail began.
Monday, October 24, 2022
Specifically, according to NielsenIQ, in the weeks before and after the opening of schools, the total turnover in organized retail increased by 11.1%, while if we exclude the opening of new stores, the growth in the total basket was slightly more moderate, at 9 .7%.
Fast-moving categories (FMCGs) had the biggest share in this positive trend, which showed an improved turnover by 11.8%, while both the categories of fresh products on scales (+10.8%) and Bazaar also moved positively (+3.8%).
Just +0.7% sales volumes
For FMCGs in particular, despite growth in turnover (+11.8%) across the market, sales volumes showed a significantly lower rate of growth, at +0.7%, suggesting that the increased turnover comes from inflationary price adjustments, for all fast-moving categories.
In particular, categories linked to the opening of schools (Milk, Biscuits, Juices, Stationery, etc.) showed significant growth, with most growing at a double-digit rate. Indicatively, packaged bread is reported at +29.2%, Graphic Material at +14.7%, Cereals at +11.6% and packaged juices at +8.2%.
Source: Food Reporter #0819/2022-10-19