According to Nielsen data for the first week of August

Friday, September 18, 2020

August started with a positive – although low - growth rate, in Greek retail market, which is said to have happened due to the reduced tourist traffic, caused by the pandemic. According to Nielsen measurements, sales FMCGs the first week of August rose by 1.5%, as indicated in Table 1, and overturned the fall of 4.2%, of the week ended on August 2.

This percentage is much lower than what the top 16 and the top 5 European markets record, which ran 7.9% and 7.4% respectively in the week ended August 9th. (Table 2). In fact, Greece belongs to the minority of countries whose sales of fast-moving consumer goods recorded single-digit growth. Indicatively, only the organized retail of Portugal recorded a smaller than Greece increase of turnover (+ 1%), while sales in Poland and Turkey fell that week by 7.6% and 4.7% respectively.

The highest growth among the markets measured by Nielsen was recorded in the first week of August

  • Belgium (+ 14.8%),
  • Netherlands (13.1%) and
  • Norway: (19%),
  • while the US retail market recorded 10.1%.


Christina Papagianni

Source; FoodReporter 02/ 09/ 2020 #0339