How to win a brand’s battle on the shelf
“There is the illusion – fortunately not by everyone – that the work in the supermarket is done by itself. That because an agreement was made at the headquarters, it will automatically be executed in the store. This is not true.”, says Konstantinos M. Frouzis, co-CEO/Partner of ADUS.
Thursday, July 3, 2025
The image of the neighborhood grocery store and the small EVGA has passed irrevocably. Organized food retail is rapidly transforming, leading to greater concentration and strengthening of the big players, while even neighborhood convenience stores are acquiring a different scale and function.
Read the full interview given by Konstantinos M. Frouzis to Anna Dianna and mononews, by clicking on the image.