Greek Food Exports: The Need for Independent Presence in International Markets

Thursday, February 27, 2025

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The digital workshop of the Hellenic Federation of Enterprises (SEV) on the topic: "Barriers to entry in new markets: The case of the food industry," brought to the forefront the challenges, but also the opportunities presented by the sector, highlighting the importance of a strategic approach to international markets. In particular, the director of the international relations department of SEV, Vicky Makrygianni, emphasized the steadily upward trend of Greek food exports, with traditional products - feta, yogurt, olive oil and olives - contributing 2.4% to the increase in exports in 2024 (Eurostat). The share of Greek products in European markets reached the highest level of the last fifteen years, while estimates for 2025 show further growth in key markets, such as Germany, Italy, Romania and Bulgaria. In turn, the chairman of the board of SEV, Spyros Theodoropoulos, pointed out that Greek companies need to redefine their strategy, as in many cases exports are carried out through importers in foreign markets. As he mentioned, the business aspirations of Greek producers and foreign importers do not always align, which limits development prospects. He emphasized the importance of creating infrastructure in target markets, in order to strengthen the placement of Greek products on the shelves of international chains. The direct approach to markets through local executives, who know the needs of each country, is the key to enhancing the presence of Greek products abroad.

Foteini Apostolou

 

Source: FoodReporter February 26th 2025 #1356, page 4.